Neatfreak Inc.

by GORDON BRUCE


LENDRS

5

FUNDED

$8500 (24%)

DAYS LEFT

66

Our Story


Expert House Cleaning Services from Calgary’s Only Neatfreaks

For close to ten years Neatfreak has been providing Calgary and surrounding area with a better house cleaning experience. They have worked hard to earn and maintain their reputation of being detailed-oriented, consistent, and good value. By refusing to cut corners they hope to continue to keep the trust of their clients- both current and future.

 

Our Story

Neatfreak began as a residential organization company helping clients organize their lives and build good habits. This was successful, but they were short-term contracts that once completed, ended the engagement with their clients. The top question their clients would ask them was “can you help keep my life organized on an ongoing basis”. In response to this, they transitioned into residential cleaning and haven’t looked back.

As Neatfreak owner Gordon Bruce explains, there are a lot of misconceptions about residential cleaning, particularly when it comes to professional residential cleaning. He explained that until people have had someone professionally clean their home, they often don’t realize how much of a difference it makes- even if you consider your home to be pretty clean. The differences ultimately lie in two areas, the business itself and how detailed the clean is.

From the business side, his cleaners are all professionally trained, have criminal record checks, are all bonded, have WCB and are using the best equipment available. This ensures that you can trust the people that are in your home and you are covered if anything happens. They use a Customer Relationship Management (CRM) software that manages all of their jobs and customer relations efficiently and professionally ensuring details aren’t forgotten. They also use environmentally-conscious cleaning products that are safer for pets and healthier for your home.

The other piece that sets them apart is in the detail of the cleaning they provide at the value that they do. Gordon explains that most of their professional competition has a 40 point cleaning checklist, whereas they use a 60 point checklist, ensuring a superior clean. This includes details as small as cleaning baseboards, bathroom exhaust fan covers and even letting your dog outside, if it helps a customer.

Gordon credits all of these factors as the reason why they have been successful in such a competitive industry for all these years. In 2017 they were recognized as one of the top Calgary cleaning companies by the Calgary Sun Readers’ Choice Awards.

 

The Next Big Step

Until now Neafreak has not done much in the way of advertising, relying on word of mouth amongst their customers. This was done strategically to control growth in order to maintain their high-quality service.  However, with the Calgary economy still recovering and some turnover, they are ready to increase their customer base and grow their brand.They are seeking a $70,000 loan through ATB LendR to assist them in this growth by:

  • Running a large-scale marketing campaign focused on specific community publications and online advertising

  • Buying some new Electrolux vacuums and equipment to replace existing equipment

 

Team


Gordon Bruce

Gordon Bruce has had a career any other business man would be envious of. A serial entrepreneur, Gordon has created five businesses, including Neatfreak. Heavily invested in all of his companies, he ran Neatfreak for close to ten years. Gordon prides himself in the high-service that Neatfreaks provides and fondly refers to it as “The Picky Cleaners”.

Lending Profile


About the Business

Neatfreak Inc.
6115 3 St SE Suite D6
Calgary, AB
T2H 2L2

gbruce@fightinggrime.com

403-969-7151

Neatfreak inc. is an Alberta Corporation.

 

Key Personnel

Gordon Bruce has had a career any other business man would be envious of. A serial entrepreneur, Gordon has created five businesses, including Neatfreak. Heavily invested in all of his companies, he ran Neatfreak for close to ten years. Gordon prides himself in the high-service that Neatfreaks provides and fondly refers to it as “The Picky Cleaners”.

 

Description of Business

Neatfreak  is a residential cleaning service that has been providing Calgary and surrounding area with a superior house cleaning experience for close to ten years. They pride themselves on their high-quality of service and detail-oriented cleans. All Neatfreak cleaners are all professionally trained, have criminal record checks, are all bonded, have WCB and are using the best equipment available.

To maximize their efficiency, they use a Customer Relationship Management (CRM) software that manages all of their jobs and customer relations efficiently and professionally ensuring details aren’t forgotten. They also use environmentally-conscious cleaning products that are safer for pets and healthier for your home.

The cleaners themselves are invested in the success of the company through extraordinary attention to detail provided at great value to clients. Most of their professional competition has a 40 point cleaning checklist, whereas they use a 60 point checklist, ensuring a superior clean. This includes details as small as cleaning baseboards, bathroom exhaust fan covers and even letting your dog outside, if it helps the customer..

Use of the Funds

Until now Neafreak Inc. has not done much in the way of advertising, relying just on word of mouth amongst their customers. This was done strategically to control growth in order to maintain their high-quality service.  However, with the Calgary economy still recovering and some turnover, they are ready to increase their customer base and grow their brand.They are seeking a $70,000 loan through ATB LendR to assist them in this growth by:

  • Running a large-scale marketing campaign focused on specific community publications and online advertising

  • Buying some new Electrolux vacuums and equipment to replace existing equipment

Terms of LendR Loans

Loans will have a term of 2 years (24 months), beginning after the loan is successfully funded. Neatfreak Inc. will repay the principal plus 15% interest, calculated as a blended loan. Neatfreak Inc. will make monthly payments of 1/24 the total repayment amount. If Neatfreak Inc. chooses to repay the loan early, the principal plus the full interest remaining in the 24 month period must be paid.

 

Risk Factor

Neatfreak Inc. is a well established business that has operated in Calgary for close to ten years. However, there are financial, operational, and market risks for any business. Some that apply specifically to this business include:

  • Residential house cleaning sales tend to correlate with overall health of the local economy outside of the businesses control

  • Due to the ease of entry, competitors are entering and leaving the market continually

 

Certificate

This Lending Profile does not contain a statement that, in a material respect and at the time and in light of the circumstances in which it is made, is misleading or untrue and it does not fail to state a fact that is required to be stated or that is necessary to make a statement not misleading.

Certified as of: January 18, 2018

By: Gordon Bruce

 



Launched:
Funding Ends: 30-Aug-2018
Amount Required: $35000
Term: 24 months
Interest Rate: 15%

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Campaign by

Neatfreak Inc.

https://fightinggrime.com/
Calgary