About the Business
6115 3 St SE Suite D6
Neatfreak inc. is an Alberta Corporation.
Gordon Bruce has had a career any other business man would be envious of. A serial entrepreneur, Gordon has created five businesses, including Neatfreak. Heavily invested in all of his companies, he ran Neatfreak for close to ten years. Gordon prides himself in the high-service that Neatfreaks provides and fondly refers to it as “The Picky Cleaners”.
Description of Business
Neatfreak is a residential cleaning service that has been providing Calgary and surrounding area with a superior house cleaning experience for close to ten years. They pride themselves on their high-quality of service and detail-oriented cleans. All Neatfreak cleaners are all professionally trained, have criminal record checks, are all bonded, have WCB and are using the best equipment available.
To maximize their efficiency, they use a Customer Relationship Management (CRM) software that manages all of their jobs and customer relations efficiently and professionally ensuring details aren’t forgotten. They also use environmentally-conscious cleaning products that are safer for pets and healthier for your home.
The cleaners themselves are invested in the success of the company through extraordinary attention to detail provided at great value to clients. Most of their professional competition has a 40 point cleaning checklist, whereas they use a 60 point checklist, ensuring a superior clean. This includes details as small as cleaning baseboards, bathroom exhaust fan covers and even letting your dog outside, if it helps the customer..
Use of the Funds
Until now Neafreak Inc. has not done much in the way of advertising, relying just on word of mouth amongst their customers. This was done strategically to control growth in order to maintain their high-quality service. However, with the Calgary economy still recovering and some turnover, they are ready to increase their customer base and grow their brand.They are seeking a $70,000 loan through ATB LendR to assist them in this growth by:
Terms of LendR Loans
Loans will have a term of 2 years (24 months), beginning after the loan is successfully funded. Neatfreak Inc. will repay the principal plus 15% interest, calculated as a blended loan. Neatfreak Inc. will make monthly payments of 1/24 the total repayment amount. If Neatfreak Inc. chooses to repay the loan early, the principal plus the full interest remaining in the 24 month period must be paid.
Neatfreak Inc. is a well established business that has operated in Calgary for close to ten years. However, there are financial, operational, and market risks for any business. Some that apply specifically to this business include:
Residential house cleaning sales tend to correlate with overall health of the local economy outside of the businesses control
Due to the ease of entry, competitors are entering and leaving the market continually
This Lending Profile does not contain a statement that, in a material respect and at the time and in light of the circumstances in which it is made, is misleading or untrue and it does not fail to state a fact that is required to be stated or that is necessary to make a statement not misleading.
Certified as of: January 18, 2018
By: Gordon Bruce