About the Business
The Cartelle Group LTD
3043 28 St SW
The Cartelle Group Ltd. is an Alberta Corporation.
Dominic Kingston is a seasoned branding and marketing strategist with over twenty years of experience. He has worked with all stages of businesses, ranging from start-ups to large companies across many industries. Dominic’s specialty is helping companies reposition their brand, value proposition and communications.
Dominic Kingston owns 100% of The Cartelle Group Ltd.
Description of Business
Cartelle is building a digitally-based, global fitness brand by leveraging emerging technologies. Cartelle has positioned itself to be the digital enabler for fitness influencers on the internet. The relationship benefits both parties as influencers, those with large online audiences focused around fitness, need these 21st century tools to create a durable business.
Fitness influencers have direct and authoritative access to the end consumer, but lack the business acumen and resources to monetize their relationships. Cartelle is the missing piece of the puzzle as they provide four core services for the influencers: talent agency, media production, technology development, and digital marketing. Cartelle provides all of this wrapped in a fitness lifestyle brand which will help them convert their popularity into revenue.
Use of the Funds
Cartelle has developed their software and is in the process of onboarding their first influencers. They are looking to quickly scale and as a part of that, are looking to raise $75,000.00 through their loan with ATB LendR. This loan will allow them to:
Bring on their developer full-time to accelerate the fine touches and expansion of their digital platform
Pay for content creation of 3-4 influencers, while also leveraging their followers for increased awareness
Improve tracking of conversion costs and lifetime value of a customer
- Provide a sponsorship budget for athletes and for a paid digital campaign to increase conversions and sales
Terms of LendR Loans
The loan will have a term of 2 years (24 months), beginning after the loan is successfully funded. The Cartelle Group Ltd. will repay the principal plus 15% interest, calculated as a blended loan. The Cartelle Group Ltd. will make monthly payments of 1/24 the total repayment amount. If The Cartelle Group Ltd. chooses to repay the loan early, the principal plus the full interest remaining in the 24 month period must be paid.
The Cartelle Group Ltd.. has been in operation less than two years. There are financial, operational, and market risks for any young business. Some that apply specifically to this business include:
The company relies on the two way relationship with fitness influencers. Cartelle providing the business foundation, the influencer providing the audience. Cartelle may find it challenging to bring on new influencers, or to manage these relationships
Given the digital nature of the business, they will be competing with competitors from around the world
Converting product to revenue may prove challenging
This Lending Profile does not contain a statement that, in a material respect and at the time and in light of the circumstances in which it is made, is misleading or untrue and it does not fail to state a fact that is required to be stated or that is necessary to make a statement not misleading.
Certified as of: January 30, 2017