About the Business
Upkeep Group Inc.
416 51 Ave SE
Upkeep Group Inc. is an Alberta Corporation.
It is hardly surprising that Joel and Adam are business partners together. As high school students they were both awarded full scholarships to St. Andrew’s College in Ontario, have played football for the University of Calgary together and now as adults are working on business development together. Upkeep truly is a great example of the next generation of family businesses.
Adam’s passion is your home. After a successful sporting career (football and basketball) in high school and university, Adam attended Fanshawe College in Ontario and graduated from the Construction Engineering Technology Management program.
Adam Ford’s core values are seeking truth, finding answers and leading the charge. He is passionate about finding solutions to the problems that home owners face while improving, protecting, maintaining their homes and dealing with emergencies.
Adam’s second passion is sports and he loves the outdoors. Go Jays Go!
Joel is a citizen of the world. He is a commercial pilot who completed his training in the UK and New Zealand. Joel has flown for airlines in the UK, France, Singapore, Dubai and now in Hong Kong.
Joel’s core values are seeing possibilities and taking care of his community.
Adam and Joel Ford each own 50% of the company.
Description of Business
Upkeep Group is a unique, full-service home maintenance company that takes the stress out of maintaining your home. When you become a member of the Home Upkeep Program, your home's preventive and routine maintenance is planned out for the next 12 months in advance. This proactive approach to scheduling maintenance means you don't have to think about which services you need and when. They do all the work for you.
Originally focused solely on renovations, they were surprised at the demand for maintenance services that their clients would look to them for in the years after, since they already knew and trusted them with their homes. They saw a need in the market for the equivalent of a high-quality service, similar to a facility management company, but for homes. Afterall, not everyone has the time, desire, tools, or skills to keep their home maintained and functioning well. They took the leap, building their company, while also providing renovation services to fund their growth.
Over the last five years Upkeep Group has built a steadfast community of customers and a strong business. Their advantage lies in their one stop shop approach to home maintenance, while providing a stellar experience to their customers. The onboarding process is personal, with Adam meeting each client to work through their needs and customize a plan for them. Whether you select weekly lawn maintenance, seasonal window cleaning, or an annual furnace tune up, your Home Upkeep Plan is specifically designed to meet you and your home’s needs. The additional benefits they gain as an Upkeep member include having access to friendly and skilled service technicians for smaller jobs around the house. Plus with 24/7 access to their dedicated service staff, customers can rest easy knowing who to call if an emergency arises.
Use of the Funds
Until now Upkeep Group has not done much in the way of advertising for fear of having to turn customers away, so as to control growth in order to maintain high-quality service. They have intentionally relied on word of mouth amongst their customers. However, now they have the infrastructure in place, a proven model and a loyal customer base that they are ready to build on. They plan to phase out their renovation services, focusing entirely on their core business of home upkeep. They are seeking a $25,000 loan through ATB LendR to assist them in this growth by:
Bringing more of their current service offering in-house (versus in some cases coordinating contractors), keeping full control over personnel, costs and quality assurance. This requires staff, training and equipment.
Hiring a dedicated accounts manager to help maintain their customer service experience as they grow
Terms of LendR Loans
Loans will have a term of 2 years (24 months), beginning after the loan is successfully funded. Upkeep Group Inc. will repay the principal plus 15% interest, calculated as a blended loan. Upkeep Group Inc. will make monthly payments of 1/24 the total repayment amount. If Upkeep Group Inc. chooses to repay the loan early, the principal plus the full interest remaining in the 24 month period must be paid.
Upkeep Group Inc. has been in business for five years. There are financial, operational, and market risks for any business. Some that apply specifically to this business include:
Maintenance is possibly a place where people may look to reduce costs during economic downtowns as we have seen in Calgary in recent years.
As growth occurs, quality of service will need to be carefully maintained to ensure customer loyalty
This Lending Profile does not contain a statement that, in a material respect and at the time and in light of the circumstances in which it is made, is misleading or untrue and it does not fail to state a fact that is required to be stated or that is necessary to make a statement not misleading.
Certified as of: September 25, 2017